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The Cabinet Office Japan recently released the results of a survey they conducted into citizens? lifestyles. I translated a survey on the same topic in 2009, 2007, and 2005, if you wish to cross-reference.
Demographics
Between the 13th of October and the 6th of November 2011 10,000 members of the public who were randomly selected from resident registers were approached for interview. Of that number, 6,212 people actually took part in the survey, conducted by means of face-to-face interviews. 53.9% of the sample were female, 8.7% in their twenties, 13.9% in their thirties, 17.2% in their forties, 15.8% in their fifties, 21.7% in their sixties, 16.5% in their seventies, and 6.1% aged eighty or older. Furthermore 71.7% of the sample were married, 13.0% divorced or widowed, 15.1% unmarried, and 0.2% did not answer. Additionally, 77.9% had children, including those that were adults or not living with them. Although 34.5% said they used the internet from a computer almost every day and 39.0% used the internet from mobile devices almost every day, there was also 45.2% and 42.8% who never used it at all from computers and from mobile devices respectively.
In Q18 it is interesting that 28.0% say that they now pay attention in the safety aspect of food. Looking at the detailed breakdown by age, sex and area where people live, we can see that?
Research results
Q13: What sort of meaning does ?? (katei, family, household) hold for you? (Sample size=6,212, multiple answer)
Where there is family harmony 64.4% Where there is peace and relaxation 59.6% Where family bonds are strengthened 55.5% Where parents and children grow up together 38.9% Where a couple?s love is nurtured 29.9% Where children are born and grow up 25.8% Where children are brought up 18.1% Where parents are looked after 12.8% Other 0.2% Don?t know 1.8% Q14: What is the objective of work to you? Choose the one answer closest to your way of thinking. (Sample size=6,212)
I work to get money 48.2% I work to find a purpose in life 22.6% I work to fulfil my duties as a member of society 15.5% I work to demonstrate my own skills and brainpower 9.4% Don?t know 4.4% Q15: There are lots of kinds of jobs out there. What do you think is your sort of ideal job? Choose up to two from the following. (Sample size=6,212, multiple answer)
Job with stable income 59.6% Job that is enjoyable for me 59.3% Job suited to my specialised knowledge or brainpower 40.5% Job free from health worries 32.1% Job with no worries about unemployment 28.4% Job for the benefit of society 28.4% Job that can be well-paying 14.6% Other 0.2% Don?t know 2.4% Q16: Regarding salary and free time, would you rather free time increased or salary increased? Choose which is closest to your way of thinking. (Sample size=6,212)
Increased salary 48.4% Increased free time 34.2% I cannot say one is better 16.2% Don?t know 1.1% Q17: In the future, in which areas do you think the government should put effort into? (Sample size=6,212, multiple answer)
Medical fees, pension, other welfare system reform 67.1% Economic measures 66.3% Aging society measures 52.4% Recovery from the East Japan Great Earthquake Disaster 51.0% Employment issues 47.4% Fukushima Dai-ichi nuclear power station accident resolution 46.8% Tax reform 36.2% Cost-of-living measures 34.9% Foreign affairs, international co-operation 32.8% Falling birthrate countermeasures 30.7% Natural resources, energy measures 30.6% Environmental protection 29.8% Administrative reform 28.5% Self-defence, security 27.3% Education reform, child development 26.2% Disaster prevention 24.9% Measures towards sound public finances 24.5% Public order 22.6% Regional development 20.7% Consumer protection measures 18.7% Small and meadium business support measures 17.7% Homes, public facilities, transport infrastructure 17.3% Farming, fishing and forestry measures 14.9% Decentralisation 14.6% Traffic safety measures 14.0% Suicide prevention 13.2% Culture, sports promotion 12.5% Science promotion 12.4% Deregulation, new business development financial reforms 10.9% Gender equality 9.8% Facilitation of residents? activites 9.2% Other 0.9% Nothing in particular 2.5% Q18: There has been an earthquake and the Fukushima nuclear power station accident. Since then, in your daily life, what have you become strongly aware of? (Sample size=6,212, multiple answer)
Saving electricity 59.0% Disaster preparation 44.9% Holding family and relatives dear 40.3% Not to be lead astray by gossip 38.0% Holding my local area dear 35.5% Taking care about the safety aspect of food 28.0% Holding friends dear 27.4% Donating money 23.0% Performing volunteer activity 13.3% Making efforts to build up savings 10.0% Increasing my consumption 4.9% Other 0.6% Nothing in particular 7.0% Don?t know 0.3%
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