Pew research: Twitter, Pinterest, Instagram find niches in demographic subsets

Feb. 14, 2013

Dive summary:?

• Pew Research Center's Internet & American Life Project revealed that certain demographics are congregating on particular social networks; for example, blacks over-indexed Twitter and blacks and Latinos both over-indexed Instagram.?
• Pinterest?remains the whitest platform with 18 percent of white people on the platform compared with 8 percent of blacks and 10 percent of Hispanics.?
• Income played a role in deciding social platforms as well; Pinterest?users tended to be higher earners with 23% earning between $50,000 to $79,999 a year and 18% earning more than that.?

From the article:?

"The study, an expansion of a similar study on Twitter in 2010, queried 1,802 people on their cell phones and land lines over the course of a month late last year."

Source: http://www.marketingdive.com/news/pew-research-twitter-pinterest-instagram-find-niches-in-demographic-subs/100557/

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